Hey, I’m Bella.

I’m a South Jersey native and third-year Business Administration student specializing in Marketing at American University’s Kogod School of Business. As a choreographer, photographer, and DJing my approach to marketing blends creativity, energy, and a fresh perspective. I’m excited to bring that creative mindset to projects that tell compelling stories, build meaningful connections with audiences, and bring brands to life.

Mock Campaign: Years Apart, Still United for Benetton

This mock campaign for Benetton connects classical sculpture, personal photography, and brand strategy through emotion-led visual storytelling. Drawing on the empathy of Rodin’s The Burghers of Calais and the brand’s history of socially conscious advertising, I developed ‘Years Apart. Still United.’, a concept that explores post-pandemic reconnection while staying true to Benetton’s bold, human-centered voice.

View Project

My Projects

Brand Analysis Report for Lacoste

A comprehensive brand analysis of Lacoste, evaluating industry trends, consumer segmentation, competitive positioning, and the marketing mix to identify growth opportunities. Developed research-backed recommendations for AI-powered personalization, sustainability marketing, and influencer co-creation to strengthen Gen Z engagement while preserving the brand’s premium heritage.

View Project

My Photography Portfolio

I created this website to showcase my photography and bring my creative vision to life through an online portfolio. By combining my work with a thoughtful presentation, I aimed to communicate my personal style and help visitors connect with my images. This project allowed me to explore how visual storytelling and digital marketing can work together to build my personal brand.

View Project

My Work Experience

Manco & Manco Restaurant

Waitress/Busser

May 2020-May 2024

Skills: 
Customer Relationship Building
Upselling & Product Promotion
Consumer Behavior Awareness

The Dean Randazzo Cancer Foundation

Intern

April 2020- May 2024

Skills: 
Nonprofit & Cause-Based Communication
Event Support & Promotion
Donor and Community Engagement

Personal Care Taker

Nanny

April 2018- August 2026

Skills: 
Client Communication & Trust Building 
Scheduling and Time Management 
Creative Activity Planning 

New Motion Dance Studio

Choreographer and Teacher

June 2023-June 2025

Skills: 
Creative Content Development
Audience Engagement & Public Speaking
Brand Storytelling Through Performance

Jersey Cow

Supervisor

April 2025-August 2026

Skills:
Team Leadership & Collaboration
Operations & Process Management
Customer Experience Strategy

Fogo De Chaõ

Hostess

Present

Skills: 
Brand Representation
Client Relations & First Impressions
High-Volume Communication